Did somebody say... slay? I worked with reality TV critic Annie Kispert as she developed her new podcast, Disaster Island. After gaining a large following on TikTok, Annie decided to give the world what it needs most; a podcast that deeps dives into the elaborate fails and successes of reality TV dating. This project included Spotify album cover art, a hand lettered word mark and a general identity system including colors, icons, tone of voice, etc.
My Role:
Creative Direction
Cover Art
Visual Identity System
Messaging / Tone of Voice
The project began with the need for a graphic and bold word mark that appeared fun and obvious, with an underlying aggressiveness that commands attention. This mark was hand-lettered through programs Procreate and Adobe Illustrator, providing both illustrative and graphic feelings.
The type was then incorporated into the podcast cover art. The idea of "Disaster Island" was interpreted literally by placing Annie herself onto a flaming island, seemingly content with a microphone in hand. This mimics the her reality TV viewing experience while also providing a bold and comical graphic.
Type experimentation with social media in mind allowed for more playfulness within the brand and established a tone of voice for the podcast's new personality. Bright and youthful colors were chosen to mimic the high energy of Annie herself, and to attract our target audience, being women ages 15-35.
Additional illustrative elements provide a base for what the brand could continue to look like once published onto social media platforms such as Instagram, Youtube, etc. These illustrations can be doubled as social icons and other graphic needs. The introduction of a consistent character allows for a personal connection to both the brand and Annie while also providing a humorous quality, adding to its overall tone.
The striking quality of the cover art has potential as a graphic for merchandise, further establishing the brand into the real world.
